Halloween is more than just a single night of costumes and candy - it has grown into a season of creativity, storytelling, and community fun. From October to early November, social media is filled with everything from jaw-dropping DIY costumes to hilarious pranks. People around the world love watching these seasonal moments, and demand for Halloween content only grows every year. For creators, this means that what you capture on your phone isn’t just fun to share with friends, but it could also become a valuable asset in the world of video licensing, giving you a chance to sell video clips and turn festive fun into real income.
Why Halloween clips go viral
There’s something about Halloween that sparks instant engagement online. Platforms like TikTok, YouTube, and Instagram see an explosion of content during this season, and audiences can’t resist watching. Prank videos filled with jump scares, kids’ excitement while trick-or-treating, or even a creative pumpkin carving session can quickly rack up millions of views.
But what makes these clips especially powerful is their authenticity. Unlike staged advertising, Halloween videos feel real; they capture laughter, fear, surprise, and joy in the moment. That’s exactly the kind of content media outlets, publishers, and even brands are eager to license. For them, buying the rights to these authentic clips allows them to connect with their audience in a way traditional ads cannot.
This is where video licensing comes in. Instead of letting your viral clip get copied and reshared for free, licensing lets you maintain ownership while earning from every use. In short, your Halloween memories can live beyond your own feed, turning into a source of ongoing monetization.
From costumes to cash! What to record on Halloween that will appeal to publishers
Halloween is packed with visually engaging activities that translate well into viral content. Some of the most popular topics includes unusual costumes. This becomes harder each year as parents and children, push the boundaries of what can be done. Headless zombies and floating ghosts have been seen before. Can you make something new?
Here are some great ideas to look out for when recording Halloween videos that will go viral.
- Epic costumes: Whether they’re funny, scary, or perfectly crafted, costume reveals and reactions always generate buzz
- Local haunts: Decorated houses, haunted mazes, or even eerie street displays make for captivating footage
- Trick-or-treating fun: Kids running door to door in costume, neighbours giving out candy in unique ways
- Seasonal pranks: Harmless scares that capture laughter and surprise are a recipe for viral reactions
- Halloween pets: Cats in pumpkin outfits or dogs dressed as superheroes consistently charm audiences
Each of these moments can be more than just a personal memory. When captured and uploaded to a video agency platform like ViralPress, these clips become content that publishers, media outlets, and even global brands may want to license. That means you don’t just sell video once; you could earn from it multiple times as it gets licensed to different buyers.
The key is to think of your camera as more than just a way to capture memories. With Halloween, almost everything is already visually engaging. By hitting record, you’re creating content with real potential for monetisation.
Be ready to capture and earn
Halloween is a goldmine of authentic, highly shareable content, and with the right approach, it can also be a source of income. By capturing the fun around you and making your clips available for video licensing, you unlock the opportunity to monetise what might otherwise stay hidden in your camera roll.
This Halloween, don’t just celebrate. Record the moments, upload them to ViralPress, and sell video clips that could become the next viral hit.
