Saint Patrick’s Day is the national celebration of Ireland. With festivities taking place around the world, it is the perfect event for capturing unique videos, wherever you are.
Each year on March 17, participants wear green and many drink Guinness, the de facto national drink of the Emerald Isle. While it began as a traditional religious holiday in Ireland, it has evolved into a day of pure fun and humour that can unite people across the world. Many people join in by wearing hats, painting shamrocks on their faces, and gathering for large, high-energy parades.
Capturing the spirit of the shamrock
In the digital age, no matter the festival, everyone has their camera ready to capture the magic. Whether it is a carefully planned shot or a lucky, unplanned moment caught on video, these clips have become more than just social media posts. During Saint Patrick's Day, recording the chaos and the colour creates a valuable digital asset, though many people do not yet realise that these videos hold much more worth than just a few likes or shares. From the ridiculous outfits to the energy in the streets, every second filmed is a piece of a bigger story.
Here are some of the unusual traditions of Saint Patrick’s Day
Green beer and Leprechaun style
The ‘Emerald Isle’ theme is taken to the extreme, with people dressing up as leprechauns and even dyeing their food and drinks bright green. Documenting these funny moments, like a dog in a green tutu or friends attempting a traditional Irish jig, shows the playful side of the culture. This mix of old history and modern, lighthearted fun makes the day visually exciting to watch.
The ‘Pinch’ rule and street pranks
One of the most playful traditions involves the ‘pinch’ rule, where anyone not wearing green gets a friendly pinch from those who are. This custom creates a sea of emerald-clad crowds and provides hilarious footage of unprepared tourists being playfully targeted by festive locals. Recording these funny, high-energy interactions adds a layer of authentic charm to any festive coverage.
Chasing rainbows and pot of gold
Beyond the jokes, the day is filled with the search for the ‘pot of gold’ at the end of the rainbow, a theme seen in vibrant street decor and creative costumes. Capturing these visual metaphors, from giant inflatable rainbows to shimmering gold decorations, adds a magical quality to the storytelling. These vibrant displays offer a perfect contrast to the greenery, making every frame feel like a treasure found during the celebration.
When a video goes viral, demand starts to grow
Once a festive clip starts blowing up on social media, international news desks and media brands quickly take notice. These outlets hunt for unscripted, authentic footage that their audiences crave, turning a viral hit into a high-demand asset. While likes are exciting, the real win is turning that attention into a licensing deal before the trend fades. Instead of waiting for a producer to find a post in a crowded feed, uploading directly to a platform like ViralPress puts work right in front of active media buyers. This simple step bridges the gap between a trending smartphone video and a paid global broadcast.
