Shoppers queue outside Swatch store FIVE DAYS before new watch release
Published date: Wed, 13 May 2026 11:49:37 +0700
Shoppers were queuing outside a Swatch store in New York - five days before the release of a collaboration with Audemars Piguet.
Footage shows the timepiece fanatics - many hoping to flip the pieces for a quick profit on eBay - lined up in camping chairs outside the outlet in Soho.