'Kidults' buying cartoon toys boost economy in Thailand
Published date: Sat, 29 Jun 2024 12:15:30 +0700The 'kidult' demographic - adults who buy toys - has helped to boost Thailand's economy to 20 billion THB (550 million USD), market data revealed.
The country's toy business, which was hamstrung by the Covid-19 pandemic, recently saw a spike thanks to the cartoon-style art toys trend gaining popularity this year.
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